Video content marketing is primarily used to promote a brand’s profile online.
Published through a range of platforms it can take a variety of forms like promotional videos, explainer videos, webinars, courses, live video and animated advertising assets.
Video can be a powerful way for a brand to control a clear message accessible to a wide range of audiences. With the amount of content available online today, video can greatly help capture their attention span.
Videos are an awesome way to explain your product
Videos are a useful tool to quickly explain what your product or service is. Customers will only buy your product when they understand what value it provides them.
They are a good return on investment
A good video can create greater awareness of your products and services. They also keep the attention of your customer longer than text format. They ensure your visitors stay on your site longer, and overall have a positive impact on your conversion rate.
A well-storyboarded video can have longevity and be reused and repurposed over time, or be tweaked for customized campaigns.
With a range of tools now available, you can even manage a large part of video production yourself just by updating the top and tail for a new campaign.
You can use video in a variety of ways
Planned properly, one video can be cut, spliced, re-sized, re-ordered and re-purposed for multiple outcomes.
There is more effort involved in video production so you need to ensure you can maximise its value to you. Organising your story board effectively you can plan for a range of implementations over several months, creating a massive impact on your brand awareness.
Many social media platforms including Snapchat, Facebook, Instagram, and YouTube let you post stories that disappear after a certain amount of time. This is a great opportunity to create mini-campaigns that speak directly to your audience.
People Love Video
Every mainstream platform today has made it incredibly convenient for people to watch video content. With over a billion hours of YouTube content created every single day and over 2 billion video views on Twitter, if you aren’t creating video, you risk missing out on targeting a majority of customers that consume video content every day.
Videos do have an impact on SEO
A properly SEO’d YouTube or Vimeo video targeting common search terms will appear in search rankings. The same principles apply, just us any on-page content. Using long-tailed action statements or questions will ensure that your video pages will be ranked for your targeted search terms.
You might not be aware but YouTube is currently the second biggest search engine (next to Google) so having searchable video content will increase your search exposure.