Designing User Experiences
Guiding customers attitudes and emotions with meaningful techniques allows for product ownership and better brand loyalty.
The visual interaction with your customer can be a subtle yet powerful motivator for delivery a brand’s message and breeding brand loyalty.
As a user-focused design agency, we believe design quality and how a user interacts with this design, fundamental to achieving the objectives laid out. Each project is unique and requires a deep level of understanding in how your customer is going to engage with your online business.
What is UX Design? Do i really need it?
Naturally, as the web has evolved websites and web applications have become incrementally more sophisticated. Regardless of digital progress, a website’s success will always hinge on a user’s perception of their online journey. As the technologies evolve so has our palette for how we consume digital content. We have moved away from a one-way static converstation towards rich and interactive experiences.
User experience (or UX) technically is how a person feels when interfacing with a system. Whether the system is a website, a brochure or desktop software, emotions are critical.
Nowadays, we place more emphasis on user-centered design, describing and justifying the importance of design and interaction for enhancing the user experience.
It is important because of how we (personally) engage with these technologies. As our experience and comfort with technology deepen so too must the methods and strategies we use to interact with these systems.
One size does not fit all and every project is unique. Understanding this is the first step in developing a better online experience for your audience.
UX is not UI
They are completly different things and have a different purpose. UX design is a differnent approach and can’t be done without a solid design system and an existing customer base.
UI is just representing how the brand looks and feels. Our UX workshops involved us talking to your customers and asking them how they feel when using your product or services. That becomes the foundation of our UX design process.
You can find out more about the difference reading UI is not UX, so what’s the difference? from our blog.
What is Dark UX?
It’s not a nice thing, in particular for the customer. Dark UX is when designers create an experience that pushes users in a direction that benefits the interests of the company rather than the user.
It uses simple design patterns to hide buttons or links in plain sight, or add urgency feedback loops like “10 customers are currently watching this product”. You’ve seen them but you often don’t notice them.
Why are we talking about it? It’s important to understand what UX is and what it isn’t. Good or bad we’re controlling the customer’s experience. When looking for a good UX designer it crucial to seperate whether they are actually just designing a nice looking layout, or designing how the customers going to feel.