A Design System is the single source of truth defining how you look and feel for your customers.
We use a resuable design patterns to ensure we can quickly create assets, landing pages and marketing campaigns that will always respect how you want to be represented.
It’s not a deliverable. It’s a a set of deliverables.
Your design system will evolve as your business growths and matures.We need to ensure we can remain true and consitant with your product, the tools and the new technologies.
UI is not UX.
They are completly different things. UI (or just good old fashion design) is about how YOU want to be represented. You control the narative of how your customer should think about you as a business.
UX is about how the customer feels when interactive with your UI. You control that customers good or bad experiences with you.
Think of it as Customer Service. The uniform is your UI, and how your team answers the phone and talks to your customers is the UX.
You can find out more about the difference reading UI is not UX, so what’s the difference? from our blog.
I have a logo, I just need a website design?
Very true, you definately need a website design that works with your logo. Your logo still has emotion and presence behind it.
Most agencies which just throw up a theme and stick your company colours in. In a lot of cases, this works fine. But choosing the right theme to match your brand is important, and not all themes will suit all businesses.
That’s why we spend more time choosing a theme and implement the right colours, typography, spacing and configure the layout accordingly.
Otherwise, we build something bespoke that is exactly what you want.
You just need to make good UI choices.